Privacy Policy

Effective Date: 10/02/2025

WillOTree Baby PLLC (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you visit our website, complete forms, or request services:

• Personal Information: Name, email, phone number, and any details you provide when contacting us.
• Health Information: If you complete intake or scheduling forms, you may provide health-related information necessary for care.
• Technical Data: IP address, browser type, and usage patterns collected automatically through cookies or analytics tools.
   

2. How We Use Your Information

We use your information to:

• Provide and coordinate occupational therapy, feeding therapy, and lactation consultation services.
• Respond to inquiries, schedule appointments, and communicate with you.
• Improve our website, services, and user experience.
• Comply with legal, professional, and regulatory obligations.
   

3. Sharing of Information

We do not sell or rent your information. We may share information only in the following circumstances:

• With your consent, for care coordination with healthcare providers.
• With service providers (e.g., practice management software, billing services) under strict confidentiality and HIPAA-compliant agreements.
• As required by law, regulation, or court order. 

4. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your personal and health information. However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.

5. HIPAA Compliance

Because we provide healthcare services, your Protected Health Information (PHI) is also governed by HIPAA. We will provide a separate Notice of Privacy Practices (NPP) at the time of your first appointment, explaining your rights and our responsibilities under HIPAA.

6. Cookies and Analytics

Our website may use cookies or analytics tools to improve functionality and monitor site traffic. You may disable cookies in your browser settings.

7. Your Rights

You may request access to, correction of, or deletion of your personal information at any time. For health records, HIPAA governs your access and amendment rights. Please contact us directly for assistance.

8. Children’s Privacy

Our services are directed toward parents and caregivers. We do not knowingly collect personal information from children under 13 without parental consent.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

10. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

WillOTree Baby PLLC
(832) 471-8712
info@wtbaby.com